Análisis de contenido del programa Visión 360, sobre el reportaje "Los Caminantes" agosto 2018.

Abstract

This research aims to analyze the position adopted by the television channel Ecuavisa, in the Vision 360 program of the fifth season. Where in one of his subjects he deals with the Venezuelan crisis, putting the title "The Venezuelan walkers". Being a media issue in recent years due to the migratory flow of that country to neighboring countries, an analysis of the content of this program issued by Ecuavisa is made, to show if your position responds to the reality that is lived daily, or personal or private opinions. Therefore, an investigative-descriptive method is used, which divides the information and content into study variables, which when analyzed help to verify the type of content and the media position presented by the channel. Following this method, a deconstruction and contrast of the statements and data presented by the program was carried out, together with instruments built by the researchers, such as interviews with Venezuelan migrants and general public surveys online. This contrast with different statistical sources and instruments created helped the research to have a serious, reflective and investigative character that reflects conclusions that highlight the importance of the data collected, and present what is the role of this television medium about the Venezuelan immigration crisis today. In this way, the content analysis presented by not only the program but also the communicative medium that represents Ecuavisa can be supported.