El periodismo en la era de la espectacularización :un análisis de contenido de la fan page del diario El Comercio entorno al caso Martha

Abstract

After performing the content analysis and reviewing the literature corresponding to the subject; The publications published on the fan page of the newspaper El Comercio are evidenced using the characteristics of the informative spectacularization such as: striking headlines, high impact images, repetition of themes. That is, the content that was reviewed did not have new data that contributed to the total understanding of the case, since its titles were repetitive and striking. This article shows that the migration of informative content to digital media is attentive to the fundamentals of journalistic work, causing the loss of objectivity and credibility; This happens because journalists are seduced by the large rating numbers offered by the generator of publications with spectacular characteristics. What was sought with this investigation was to know the content published on the page of the newspaper El Comercio, around the case Martha presented verified information with new and relevant data or if this medium made attractive and irrelevant publications with the sole intention of obtaining traffic in its net. For this reason, the question was started. What contents are there in the Martha case published on the fan page of the newspaper El Comercio have spectacular information characteristics?