Análisis comparativo del tratamiento mediático sobre la ruptura política entre Rafael Correa y Lenín Moreno :caso de estudio, El Telégrafo y El Universo

Abstract

In this essay it will be analyzed the issue related with the media treatment on the political rupture between Rafael Correa and Lenín Moreno as it has been considered on both a public newspaper, El Telégrafo and a private one, El Universo. The analysis made from the comparison between the messages issued by the aforementioned newspapers is based on three theoretical aspects that derive from the Frankfurt school, namely Jürgen Habermas and his communicative action theory; Elisabeth Noelle-Neumann, and her spiral of silence theory; and finally with McCombs and Shaw and their agenda setting theory. This research also addresses the background, milestones and changes to which Ecuador was subjected during the 90's, 2000's and how this resulted in a political process that currently continues to influence public opinion and has been analyzed on the hegemonic mass media in Ecuador.