El Branding como estrategia de gestión de marcas turísticas de hoteles y restaurantes, en el sector del centro histórico de ciudad de Quito.

Abstract

Branding and tourism must be united to generate new opportunities with strategies to develop and grow properly. With the arrival of the Internet, tourism has been able to be promoted in a more appropriate manner and according to the needs of a client, this has generated travel agencies with a physical space become obsolete, Branding as such is a tool that helps to show the world in all its splendor, fill us with information and thus reach the possible consumer in a more clear and concise way. In this way the objectives of the investigation would be; analyze the different tourist services in order to obtain a sample of what and how the business is offered for the benefit of the clients, also carry out an investigation of the current positioning of a tourist company to identify its situation in the tourism market, defining the channels of communication to know in what way customers are more easily reached to recognize the brand. In the investigation, different characteristics must be taken into account to cover all its form and development, this is a reality that is lived today. The different researches to be used are taken into account, they are only exploratory and descriptive, accompanied by techniques such as; of registration, observation and interviews, managing registration tools and questionnaires.