La influencia de la red social facebook en los comicios presidenciales ecuador, febrero 2017

Abstract

The use of social networks offers the technological possibility of establishing a debate among users, without limits of space or time. In an era characterized by instantaneity, breaking the vertical schemes of traditional communication. The rise of social networks has established new logics that intervene in various aspects of human life, making it a fundamental part when communicating or receiving a message. Political activity is not an exception to these changes. This academic article aims to make visible how the social network Facebook was constituted as an element of high relevance during the presidential elections of February 2017. In this process the descriptive method focused on the qualitative and quantitative information survey was applied. Under these parameters, the techniques applied were: focus group, content analysis and interviews with gravitating actors, who were part of the activities developed during this electoral period. These new manifestation scenarios of political activity are established as important points of research intervention, given that, given the great versatility of digital spaces, their study requires a contextual delimitation that guarantees that the results obtained obey the intervened reality.