Análisis de la dinamización de las empresas de turismo-cultural por la inserción de la Economía Naranja en la ciudad de Quito en el periodo 2015-2017

Abstract

The tourism industry is revealed internationally as one of the most versatile and most developed, a phenomenon to which Ecuador has not been abstracted due to its significant historical attracions, natural and cultural, cultural tourism being one of the newest varieties of tourism. Tourism that is implemented at the national level as a result of the singular pluriculturality and idiosyncrasy of the peoples that make up Ecuador. The orange economy or cultural tourism has a great attraction for visitors from Europe and North America which have expressed a marked interest in knowing not only Ecuador with its natural attractions but also history, culture and art. That is why the preparation of this article to perform an analysis of a group of companies and verify the revitalization of their economy, under the proposed study, we can show how important is the culture of Ecuador and the sources of income provided by this economy in regarding employment and sub employment. Ecuador awakes the interest of tourists in visiting historical monuments, architectural, museums, markets, popular festivals among other manifestations of national folk culture and art, without renouncing the comfort and security of traditional tourism. The cultural tourism to be highlighted at the regional level, being able to ensure that the orange economy is revealed as the main development space for national tourism and consequently an industry of sustainable development that will redorate in the medium and long term in the economic development.