La televisión y la transformación de la vida cotidiana. Análisis en familias originarias de la parroquia de Zámbiza.

Abstract

This research is aimed at an analysis of the social use and the transcendental role that television had in the routines and habits of the families originating in the rural parish of Zámbiza Town, northeast of the city of Quito. This Is a review of contributions that propose to television as a means that transforms the social relations of individuals, so that this means of communication, when breaking into the daily life of families, was modifying the dynamics Family and consumer practices. Therefore, this work aims to demonstrate the social, economic, political and cultural changes that were given in the families of the parish of Zámbiza town after the arrival and the "consumption" of television. The main objective of this work is to establish the importance of this media in the transformation of cultural-family practices in the families originating in Zámbiza town and, therefore, in the practices of their community, since this Medium, as it gradually appropriating from public space, was modifying the symbolic production of the parish and its inhabitants — whom we call subjects — were resignifying and granting other uses to the products given by the media. Thus, with the advent of television to the parish, several fields of social life were resignified and, in turn, social, political, cultural and economic processes were shaped.