“Análisis del impacto en la rentabilidad de las empresas mediáticas de prensa escrita ubicados en la ciudad de Quito, registradas en la Superintendencia de Compañías a partir de la emisión de la Ley Orgánica de Comunicación periodo 2013-2018.”

Abstract

The implementation of the Organic Law of Communication (LOC) has generated a set of changes in the organizational and operational structure of media companies, which thanks to the interference of this regulation, accompanied by other macroeconomic and technological factors present changes in the indicators of financial management of the information and communication sector. Therefore, the need to analyze the impact on the profitability of press media companies located in the city of Quito, registered in the Superintendence of Companies, as of the issuance of the LOC in the 2013-2018 period, for which Through a descriptive and explanatory documentary type of investigation, information provided by the Superintendence of Securities and Insurance Companies of financial statements and financial indexes of two representative companies of the media press sector, such as Diario el Comercio and Diario la Hora, was compiled, which was applied a set of profitability ratios such as ROA, ROE, ROS and ROIC showing implications with very low values in corporate activity this sample of companies.