Análisis de los mensajes emitidos en tres programas del segmento radial “hablando jugadas” entorno a las eliminatorias Rusia 2018

Abstract

Sports radio journalism is a phenomenon in Ecuador, which moves masses and catches the attention of people. However, what happens when the messages that are transmitted in these media are analyzed? The answer depends on the interest that the entity has. In this case, La Redonda radio with the program "Hablando Jugadas" catches the listeners by means of mockery, ridicule and entertainment, leaving aside one of the fundamental foundations of journalism: education. Over the years, this type of entertainment has gained strength and has positioned itself as one of the areas most sought by audiences, who want to soak up information about the world of sports. This happens with more continuity when the World Cup qualifiers are in their heyday, as the Ecuadorian National Team becomes the eye of the hurricane of the media. However, a large part of this information is not handled properly. Therefore, this situation leads to a great need for guidance on how we can identify an informative message or a little contrasted opinion, without leaving aside the journalistic technique. Sports journalists have expressed their opinion on this situation and assimilate that both football and radio are a team that leads us to a path of entertainment rather than training.