Análisis comparativo de las estrategias propuestas en el acuerdo comercial de partes entre Ecuador y la Unión Europea, enfocado al sector exportador de flores, provincia de Pichincha periodo 2015-2017

Abstract

research shows the analysis of the trade agreement of Ecuador and European Union parties focused to the floricultural sector of the province of Pichincha 2015-2017 period, the purpose of the study is to know if through variations that have been presented During this cycle, it was beneficial, by comparing the behavior of exports of flowers in the years in question, resulted in an increase in exports to European in 2017, becoming commercial opportunities for Ecuador to that market, underlined the requirements for exporters to sell in the European countries, the certificates requested by the buyers of the old continent, is evidence of the acceptance of the offer by its high quality certified. The export of Ecuadorian flowers sits in fifth place of the non-traditional export products, emphasis most of production in the sierra and. specifically Pichincha, it analyzes the competitors that have the country internationally, use of new technologies that are applied to this type of crop. Ecuador occupies the third place of global participation as a flower marketer, after Holland and Colombia, it emphasizes the comparative advantages that Ecuador has over Colombia.