Manejo comunicacional en redes sociales de la campaña “resistir es mi derecho”.

Abstract

This article makes visible the usage of social networking, namely Facebook and Twitter, in order to show stories about indigenous activists, both men and women who fought for human rights during the august 2015 national uprising and strike, which was led by the Ecuadorean Indigenous Movement through the campaign, called “Resisting is my Right”. This one was a communication strategy that emphasized power relations among several involved actors. To develop the analysis of this project, as well as its conclusions, the social networking roles will be determined within this campaign process, departing from the committed actors and social collectives. The topic related to their technological access and the ways to set up on line campaigns will be presented. In this respect, the presence of indigenous people and organizations, as producers or potential content producers, offer an alternative guidance to the usual spaces and representations that can be usually found on line about them. Such messages respond to the development and approach derived from a political vision. It is important to highlight that this paper aims to offer a prospect good enough to clear up the universe and structure of all those indigenous organizations present in the cyberspace so that the reader’s interest in the current technological world reality might be woken up by channeling those different political and communicative usages that spin around the phenomenon depicted in this document.