Sistematización de la experiencia del diseño e implementación de un plan de comunicación para el departamento administrativo de una universidad privada en el periodo marzo - julio 2018

Abstract

The experience of the design and implementation of a communication plan for the administrative department of a private university in the period March - July 2018 is systematized, in order to identify the strengths and weaknesses of the executed project. Through an analytical-descriptive procedure, the experience is reconstructed and the learning achievements are recognized, after the identification of the problems that were affecting the exchange of information in the department, as well as the satisfaction of the workers. In this regard, it was determined that there was an inadequate flow of information and use of channels. Messages flowed vertically, which limited feedback spaces and the participation of workers in the proposal of ideas or criteria related to their needs or interest to improve their work. In accordance with these limitations or problematic aspects, improvement actions were implemented, contained in the communication plan, with the aim of achieving greater participation of the collaborators and an increase in the dynamism in the exchanges, based on the strengthening of the processes of feedback and the implementation of new channels.