Influencia de la página de facebook de la universidad Politécnica Salesiana, sede Guayaquil, como medio de información para los estudiantes.

Abstract

Technological progress and transforms mediates communication, digitizing the traditional way and material information. physical encounters by new platforms within the web 2.0, where society is growing in the fields of identification and information are juxtaposed, not only as a stage of interaction but also a space to communicate. From this context, the Polytechnic Salesian University headquarters Guayaquil in 2010, creates a platform on the popular social network Facebook, in order to present a space of identity and supply of news within the university community so that students can access to information officially. Consequently, the research analyzes the impact and contribution in academic development, in order to determine the intent of its creation, the content disseminated, levels of relevance in consumption and the feasibility of its continuity as a means of information, interaction and identity in students.