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Los memes como instrumento comunicacional en la transmisión cultural de los refranes y el discurso enunciativo en la Plaza de la Independencia de la ciudad de Quito.
Váscones Vera, Patricio Gabriel (may-2014) - [Director: Álvarez Palomeque, Alba Catalina]
Oral traditions and expressions are a fundamental part of the culture of societies, and
even constitute as part of their intangible heritage; they are transmitted under a
replication mechanism of these elements through cultural units called memes.
This research sought to approach the process of...