Vinueza Zapata, Jessica Aracely; Torres Guerrero, Luis Cristian (Jun-2013) - [Director: Chicaiza Villalba, Raquel Jacqueline]

Designing a marketing plan for the Savings and Credit Cooperative July 23 comes from the need of the institution to promote their products and services to a new cluster of people looking for a solid financial institution in the city of Quito. The cooperative in this...