Buscar por Autor Sandoval Mena, Mariela Jeanneth
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Evaluación del marketing institucional de los Centros Comerciales del Sur de Quito
Lescano Almache, Mayra Fernanda; Sandoval Mena, Mariela Jeanneth (feb-2014) - [Director: Lucero Palacios, Giovanny Mauricio]
The research assesses the institutional marketing handling malls South of Quito, Atahualpa Mall, Ciudad Comercial El Recreo, Quicentro South Mall, after a proposed marketing a generic model is presented. For the realization of this was based on institutional marketing and different marketing...