Browsing by Author Rumiguano Aleman, Angel Ramiro

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Diseño de un plan estratégico de marketing para la microempresa Variedades TV, ubicada en el centro histórico de la ciudad de Quito D.M.
Rumiguano Aleman, Angel Ramiro (Apr-2010) - [Director: Chicaiza Villalba, Raquel Jacqueline]
The present work aims to design a strategic marketing plan for micro "Variety TV", located in the historic center of Quito DM, aimed at meeting the needs of consumers through having a plan will serve as a basis for the implementation of actions set, enrumbadas towards achieving its objectives, with...