Buscar por Autor Romero Dávila, Evelin Karina
Mostrando resultados 1 a 1 de 1
Incidencia en el comportamiento del consumidor a través del uso de la imagen de una entidad deportiva: Caso "Barcelona Sporting Club"
Romero Dávila, Evelin Karina (may-2015) - [Director: Sánchez Montalván, Soraya Elizabeth]
Consumer behavior is related to multiple factors and external impulses that influence the buying process among these factors created the branding for products can be decisive when making decisions by consumers; the present work aims to deepen through field research the relationship between the two...