Browsing by Author Loma Cuichán, Alexandra Ximena

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Alcances y logros económicos y financieros en las empresas de servicios de salud del Distrito Metropolitano de Quito, como resultado de la aplicación del marketing directo.
Dávila Olmedo, Eunice Raquel; Loma Cuichán, Alexandra Ximena (Jan-2014) - [Director: Mena Campaña, Rómulo Eduardo]
Direct marketing is a mechanism to interact directly with customers and there are involved several tools that benefit both sides: organizations and customers, allows saving time and money, and offers a range of products and services for consumers although there are several disadvantages such as...