Browsing by Author Egas Hidalgo, Viviana Nathaly

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Estructuración de un modelo para la fidelización del consumidor de pastas dentales comprendido entre 20 a 24 años de edad, en la parroquia Quitumbe, ubicada en el sur de la ciudad de Quito
Egas Hidalgo, Viviana Nathaly (Apr-2015) - [Director: Chicaiza Villalba, Raquel Jacqueline]
In the present thesis a review of the theoretical existing bases on the clients´ loyalty will be analyzed, and in this way the panorama will be clearer, allowing us to develop the research. In order to complete a market research through the use techniques, as the focus group and the survey. In the...