Browsing by Author Chávez Cumba, Paola Stefanía

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El plan de comunicación como estrategía organizacional.
Chávez Cumba, Paola Stefanía (Feb-2016) - [Director: Torres Sarmiento, Luis Rodrigo]
The development of this academic article aims to demonstrate the communication planning and organizational strategy that strengthen business development and support the achievement of objectives. Communication is a vital tool for organizations, since any activity within these communicates....