Browsing by Author Carrera Castillo, Gabriela Tatiana

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“Nuevo posicionamiento estratégico de los productos Herbalife Internacional S.A. para maximizar su nivel de ventas en la ciudad de Quito”
Carrera Castillo, Gabriela Tatiana; Sosa Cevallos, Enderson David (Jan-2015) - [Director: Valladares Vásquez, Santiago Ramón]
The main objective of this thesis is to propose new strategic positioning to maximize the sales of products Herbalife brand. The Herbalife brand has positioned itself with the passage of time in Ecuador to become a leader in the distribution of food supplements. One of the major drawbacks that...