Browsing by Author Arias Almagro, Andrea Lizeth

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Determinación del impacto de los mensajes publicitarios de productos de higiene personal, Caso Jabón de tocador, de las marcas mejor posicionadas en la Zona Quitumbe y su relación con la decisión de compra.
Arias Almagro, Andrea Lizeth; Pilataxi Yungan, Diego Andrés; Bonilla González, Karen Michelle (Jan-2014) - [Director: León Enríquez, Cecilia Elizabeth]
The project aims to determine the influence of the advertising messages of the best positioned brands of soap, in the purchase decision of the people residing in the Quitumbe area for this process was based on field research both consumers and owners of places where this product is sold using...