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Plan estratégico de marketing para fomentar los atractivos turísticos del cantón Montalvo, provincia de Los Ríos.
Arguello Zambrano, Sindy Stefanía (jul-2014) - [Director: Rosales Valencia, Jenny]
This research begins by describing the current tourist situation of Montalvo County, the main objective of this strategic plan is to design marketing strategies to promote local tourist attractions, and seeking this way to encourage and improve tourism. The implementation of a strategic marketing...