Browsing by Author Álvaro Cornejo, Sofía Alexandra

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Proyecto de factibilidad para creación de una empresa de servicios especializada en marketing olfativo aromarketing para el mercado corporativo del norte de la ciudad de Quito
Álvaro Cornejo, Sofía Alexandra; Nieto Picón, María Alexandra (Apr-2015) - [Director: Arévalo Mejía, Rodrigo Fernando]
The Olfactory Marketing is part of multi-sensory marketing, strategy invisible perceived through the senses, and that appeals to our emotions and intellect. Today consumers reach them everyday either way, hundreds of signals: images, sounds, papers, and other advertising that is never fully...