Buscar por Autor Álvarez Valero, Fernando José
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Las franquicias como estrategia de crecimiento para el mercado de la empresa "Los Famosos Motes de la Biloxi"
Álvarez Valero, Fernando José (ene-2007) - [Director: Ruales Moncayo, Carlos Patricio]
This alternative is represented in Excess whose strategy is developed by the largest global food chains, allowing them not only to conquer local markets but also get to position themselves in the world. This thesis proposes the growth of the company object of this study by the franchise, which is...