Browsing by Author Álvarez Salinas, Luz Marina

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Análisis del Sector industrial y comercial de perfumería en el periodo 2009 – 2013 y desarrollo de un modelo de gestión empresarial para el diseño del producto, escalamiento industrial y comercialización de un perfume de mujer en una mediana empresa de la ciudad de Quito.
Álvarez Salinas, Luz Marina (Mar-2015) - [Director: Rojas Lema, Ximena Bernarda]
The women's perfume sector in Ecuador is saturated with imported world famous brands and other brands less known. The first ones consolidate their success through innovation and highly structured commercial strategies. The second ones have achieved this aim through the variety of their proposal...