Browsing by Advisor María Belén Bolaños Arévalo
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Diseño de un plan de marketing social para incrementar la participación de voluntariado en la Fundación Jatun Sacha en la ciudad de Quito
Aguirre Herrera, Blanca Inés; Gabriel Iván Orbe Narváez (May-2015) - [Director: María Belén Bolaños Arévalo]
The aim of this work was to design a social marketing plan to increase the participation of volunteers in the Jatun Sacha Foundation in Quito. To do an analysis of the Foundation and its related environment in which the lack of involvement of national volunteers was evident, in turn processes that...