Yépez Mosquera, Ana Soledad; Torres Viteri, Fernando Ernesto (Aug-2013) - [Director: Fabara Rojas , Carlos Sebastián]

Because of the liberation of the markets as a global policy, the companies had the necessity to change their structure from a quantitative model to a qualitative one. On this last one, the communication model took an important role crossing all the activities of the business. The construction of...