Aproximaciones para la mejora del servicio de comercio exterior a través de aplicaciones móviles. Caso: industrias manufactureras textiles de cuero

Abstract

The research outlines a proposal for the implementation of a mobile application to enhance e-commerce. The context considered was the leather textile manufacturing sector in Ecuador, responding to the need for technological utilization to improve opportunities in the development of the activity. The methodology employed followed the stages of empathy, definition, ideation, and prototyping according to the Design Thinking framework, using empathy maps, surveys, expert validation, creation of Use Cases, and Unified Modeling Language. This process allowed for the discovery of explicit needs of potential users and the required functionalities, primarily understood as user authentication, tracking, market analysis, and user support.