Producción informativa del periodismo cultural en entornos digitales en Quito 2023

Abstract

The present academic article takes a close look into the informative production that cultural journalism makes in the digital media in Quito, using the months of January, February and March 2023 as analysis dates. This investigation is focused on the informative treatment that mass media gives to cultural contents. Each media’s cultural content was reviewed to define it, where three media were stablished as adequate for the research and were also a representative number to analyze. Thematics, sources, context, content generation, artists promotions and events were analyzed. Thus, this investigation revealed significant conclusions that allow to know which are the information production practices of cultural contents in Quito, and how is the information management of digital media in Quito. Thus, highlighting a lack of cultural contents in digital media in Quito, this informative void raises little attention by mass media. Also, a tendency to show gossip magazine or showbiz as cultural content is evident, which evidences little contribution to cultural and artistic environments by communication field. As said by Genoveva Mora of “El Apuntador” magazine: “people can’t tell anymore between what is real art and what is more ephemeral, more a distraction”, where is also known that cultural content is targeted to a reduced audience in its majority. On the other hand, media categorized as adequate for this investigation allowed an analysis and contents comparison, where it was concluded that this make an appropriate information treatment, where cinema is highlighted as the main thematic, thus allowing a content generation that contributes to cultural environment. This research highlights the necessity of creation and improvement of journalistic coverage of cultural contents in digital media in Quito, where there has to be clear distinction between gossip magazine, entertainment contents and cultural contents.