La inteligencia de negocios y su incidencia en las MIPYMES comerciales de la ciudad de Cuenca

Abstract

This article proposes the use of BI as a tool to diagnose the current situation and assess the impact it may have on the competitiveness of commercial MIPYMES in Cuenca. This includes conducting a literature review, from the sample (96 surveys), applying research techniques for the collection of information, which will allow objectively analyzing the cause-effect use of BI. The results show that BI allows management control to be optimized to develop forecasts with the knowledge collected.