Identidad y Estereotipos en el Cine Ecuatoriano desde la Visión Cinematográfica de Tito Jara

Abstract

In this academic article, the perspective of communication with Ecuadorian cinema was analyzed, through a content analysis of two of the film productions of filmmaker Tito Jara. In this study, Ecuadorian identity and stereotypes were visualized from artistic representation focused on visual narratives. This process was directed to discussion groups, the same one that had the participation of ten people who were not related to the investigation, nor to the Communication career. In this way, achieve a diverse and free perspective. This core group was randomly divided into groups of five people. In this process, basic questions were structured as a guide to carry out the dialogue. Additionally, a personal data sheet was prepared to evaluate the perspective by age, gender, generation, occupation and place of residence. In addition, an in-depth interview was obtained with the director of these two films to compose questions and answers on technical and artistic issues of the material to be analyzed. Social stereotypes were explored through different structures and identities, which are displayed in these two Ecuadorian films Behind Your Backs and El rezador. The results show the effectiveness of the distinctions visualized in the two cinematographic materials of the investigation, such as social stereotypes, which have been built over time and the different ways of knowing what is perceived as correct and thus creating a socially accepted identity. Therefore, this article comes to visualize the different social issues generated in Ecuadorian society, such as identity and stereotypes that are displayed in these two films, in addition to analyzing how cinema has historically been handled and how new productions have taken risks. to take current issues that are difficult to deal with in a communication environment that is not cinema, since it is also a medium that communicates messages based on stories that can come to identify social, cultural, economic and political contexts.