Estudio de factibilidad de producción y comercialización del cacao en el cantón Naranjal, Provincia del Guayas

Abstract

With the help of this research, we can find out what problems cocoa producers currently have in terms of the sale and marketing of their product, and what factors trigger the marketing of cocoa since certain problems arise when marketing their products. In the Naranjal canton, in the province of Guayas, a company dedicated to the processing of cocoa will be created, because cocoa is important in the production of Ecuador as one of the most important agricultural products, to establish a new company. This allows the creation of more jobs and therefore promotes the development of the country. Cocoa is the basis for the development of different products such as chocolates, sweets, cookies, cakes, ice creams, creams and soaps, they give it great importance because along with the changes in the economic matrix of the country, development paths for these products appear both national and international level. This research is divided into chapters which will expose glossaries of terms, methodology, objectives and results which seeks to publicize the study of cocoa marketing and its influence on the return on investment of cocoa producers, cocoa being one of the main sources of income for families.