Medios de comunicación tradicionales y alternativos en Cuenca: un análisis del contenido de la plataforma Facebook durante el Paro Nacional en Ecuador del 3 al 10 de octubre de 2019

Abstract

The globalization of digital communication has caused a noticeable change in the way that the population receives and absorbs the information that is broadcast by the mass media. It is in this context that this research project takes place. It proposes an analysis of the content that was issued within the Facebook platform, during the National Strike in Ecuador (PNE), from October 3 to 11, 2019; in order to determine if the type of digital media, whether it is traditional or alternative, influenced the way in which the contents referring to the manifestations of this national strike were addressed. To accomplish this goal, four local digital media in the city of Cuenca were chosen, two traditional ones: Diario El Mercurio and Diario El Tiempo, and two alternative ones: Red Informativa and TVR EC; besides, the publications they made during the PNE 2019 were reviewed and systematized. The total content was evaluated, with a mixed approach, qualitative and quantitative, following the guidelines established for discourse analysis.