La fiabilidad y su efecto en el comportamiento de compras habitual en el sector económico de la medicina

Abstract

The present study had the objective of determining if reliability influences the usual purchasing behavior in the economic sector of medicine, specifically in the Pharmaceutical sector located in the South West of Guayaquil. To this end, a survey was prepared of 15 Likert Scale questions, which were created based on five criteria that were: Decisions for purchase, motivational purchases by impulsivity, purchase by fashion trend product quality and lifestyle, all taking into account behavior. The research questionnaire was applied to 385 citizens of the South West area (Suburb) as well as men, women. The research found that the reliability of medical market policies contributes to the perpetuity of routine customer behavior. This makes it evident that Lambin's economic theory regarding the behavior of consumers of medicinal products is zealously given in the context referred to in this study. In addition, that the service of sale of medicines; has not undergone significant alteration indicating that market policies have not met the needs, interests and aspirations of the client. Since the managers of the health services have optimized their resources.