Video documental como herramienta comunicativa para promover el turismo comunitario y sus tradiciones culturales y simbólicas en la comunidad del desierto de Palmira en la provincia de Chimborazo

Abstract

The present investigative work was carried out with the objective of showing, encouraging and promoting the conservation of the cultural identity of the Parroquia del Desierto de Palmira Dávalos in the Province of Chimborazo, which is manifested in its inhabitants. The documentary arises from the need to show the reality of a town that still keeps alive certain customs and traditions inherited by their grandparents, keeping the idea that this can be preserved for future generations, will use images of daily life of the community, which highlights a society full of customs and history, in order to publicize and contribute to the survival of the cultural and social heritage of our ancestral people. In order to achieve an adequate study of this culture, through communicational processes, theories such as the Latin American Structuralist theories were used. An analysis of Andean culture and knowledge was carried out by researching different authors. The different cultural expressions such as: La vaca loca, la colada morada, la chicha de jora, their clothing, as well as their religious beliefs give a valuable contribution for the preservation and conservation of the culture of the parish of Palmira. The mixed method was used for the development of the research, since it is related to the qualitative and quantitative method, based on field methodologies and research instruments such as: ethnography in communication, interviews and testimonies, information that will allow us to have a broader perspective of the different cultural and symbolic expressions of the community. The participatory method of its inhabitants is also used, so that this is the one that provides the adequate information of relevant data in order to enrich the audiovisual product. The field visit is fundamental to be able to know and observe everything the place has to offer.