Podcast con historias de vida de la fundación “Cienpiés” y sus estrategias comunicativas para evitar la exclusión

Abstract

The approach of producing and spread this podcast with the theme of life stories as an investigation project with the porpoise of encourage the inclusion of people with physical disabilities and amputations in the mass media and in the society, has as objective to buid a new social image of disability, to ensure that the people of this group have participation and equal opportunities, who is constantly made invisible due to the difference in the functionality of his body. For this, a qualitative practical approach was established that allows understanding the social reality of these people, the metod used was investigation- accion aimed to archiving sociocultural changes, such as those we are looking for with this study. The used technique is the semi-structured interview associated by a questionnaire that enables the construction of the testimonies provided by the members of the foundation. This radio product named “Historias del CienPíes” is an alternative communication tool that consists of a series of 10 podcasts with a duration of 6 minutes per chapter, which were recorded in the Infinito Radio’s cabin of the Universidad Politécnica Salesiana, later edited, muscialized and broadcast through the official channels of the "CienPïés" foundation and on Infinito Radio. The podcast highlights the participation of people with disabilities, used inclusive lenguage who through their life stories seek to make their reality visible and open new perspectives in relation to social inclusion based on respect for disability and the normalization of the physical differences that characterize to each person. Finally, it is important to stand out that the podcast is a new communicative strategy of inclusion and democratic intervention, which can be focused to transform hegemonic thoughts, in which stereotyping and stigmas that divide society are the principal thoughts, therefore, this sound production is constituted as a powerful and significant tool for social change.