Revista digital sobre la memoria social del Kuya Raymi en los cantones Otavalo y Cotacachi

Abstract

The purpose of this research, together with its communicative product, is to represent the cultural celebration of Kuya Raymi through a digital magazine that is easy to read and understand by children, adults and third-class people, for the contribution of the peoples and communities of Otavalo and Cotacachi. The Kuya Raymi is a cultural celebration carried out by indigenous peoples as a tribute to the fertility of Pacha Mama. This traditional festival is held annually on September 21 in order to prepare the soil or farms for the start of sowing, since in this season the start of the rains is expected and taken advantage of. In addition, in the Kuya Raymi, women are assimilated or related to Pacha Mama as a symbol of fertility because they are the ones who give life to something or someone. The research is based on a qualitative approach, since information is collected from residents in the cantons, that is, the work is done in the field. In addition, in-depth interviews are carried out to obtain specific information, on photographs of clothing, cultural traditions, emblematic characters, among others, to capture the social memory of Kuya Raymi in the editorial product. It is important to know the symbolic and significant value that this celebration shows in order to understand the reasons why women's fertility is similar to the productive land, taking into account that behind this tradition there must be anecdotes and special situations that have generated this celebration. type of beliefs.