Revista digital sobre la significación de las representaciones culturales del pueblo Salasaca

Abstract

This research work describes conceptions referring to the culture of the Salasaca people, where it seeks to revalue their cultural identity through their history, traditions, myths and customs, with the objective that these can be disseminated to the following generations, thus avoiding the loss of their identity due to the processes of acculturation. We worked from the qualitative method and thanks to the field observation it was possible to categorize the project, where the meanings of the cultural representations of the Salasaca people are shown. Other techniques used were participant observation within the community and an interview with a local historian to collect truthful information about their history, symbology, communicative processes, etc. The research was exploratory and interpretative in nature, ending with the results and conclusions. Finally, all the data on the cultural and communicative processes are captured in a digital magazine, which in turn, includes photographs and journalistic content of genres such as: article and report, where their social memory, the cultural meanings of the Salasaca people and the communicative processes through which their knowledge has been transmitted, mainly through orality, are made visible. In addition, the product allows a greater dissemination to society for a better understanding of cultural practices and the meaning of identity for the Salasacas.