Periodismo transmedia en Ecuador durante el confinamiento: ¿Cómo abordó Teleamazonas la forma de publicar las noticias?

Abstract

During the confinement due to the COVID-19 pandemic in Ecuador, transmedia journalism took on greater relevance within society due to the high recurrence of people when seeking information in different media; traditional or digital. The information was previously published on different social networks such as Twitter, Facebook, or Instagram, then in television spaces and finally it was posted on the web pages of the media or on the YouTube platform. In this sense, it is intended to explain the work that Teleamazonas, a traditional Ecuadorian medium, carried out during that period and how its investigative journalists generated informative content through the social network Twitter. A mixed study was applied, starting with a content analysis in different publications to identify the transmedia resources that were used by the medium and journalists. Afterwards, a survey was applied to communication specialists and then an interview was carried out with two of their journalists, where they explained the intentionality of the medium in resorting to transmedia journalism as the first option to address the treatment of news while the confinement elapsed. A high percentage of communicators recognized the main characteristics of transmedia journalism within the handling of news, which was validated with the different statements of the journalists of that medium, regarding transmedia, on how to publish the news. These results were triangulated with the results of the content analysis, and it was demonstrated how Teleamazonas effectively carried out the current model of transmedia journalism.