Manejo adecuado de la información difundida en redes sociales. Campaña ¡Hey habla serio!

Abstract

Communication has been evolving very rapidly in recent years, thanks to the emergence of the internet and later with the emergence of social networks, bringing with it a new way of interaction, making it faster and easier to stay communicated and informed, as a result social networks today have become the strategic point for people to find information that suits their interests immediately. Because of these factors it is very common for those wanting information to frequently encounter false information or so-called Fake News! , added to the avalanche of content shared by various users who don’t have the information needed to identify posts with this content and thus prevent the constant chain of disinformation. This problem is more frequent in times of emergency or in crisis, here it is evident the recklessness and how easy it can virilize a rumor or misrepresentation of events. The following work allows to know the relationship that the users of social networks have to the diverse publications that are in the network, in this way the communicative product is focused on raising awareness to the users of social networks, contributing with content, responding to various questions : How? and why? fake news is generated, as well as giving guidelines to identify them and reflecting the consequences that derive from sharing this type of content, All this in a format of radial capsules that collected the information obtained through research and the different methodologies and techniques proposed.