Producción de la revista digital sobre la cultura y diversidad turística del Valle de Vilcabamba.

Abstract

Vilcabamba, is one of the most tourist towns behind the listed destinations of Ecuador. But, what is it that makes it so in demand within this sector? To answer this question, the present work will go into the parish through participatory research, which will be reflected in a communicative product such as the digital magazine. In its journalistic content, the magazine will make visible social and cultural exchanges within the town, and will allow an interactive approach with its audience towards Vilcabamba. The digital magazine will be the tool with which the research will present its results and conclusions, this being the link between the research and the general audience. Therefore, the magazine will be focused on a consequent conceptual revolution that allows questioning culture, identity, and tourism, which has been portrayed previously, byother media. For this, the magazine will have the support of communication and aesthetics, since its support will be within the editorial product. The research will focus on the deep analysis of tourism and culture, as concepts framed within communication; same that remain in constant interaction. Therefore, communication will be the key piece to structure and make visible the operation of this Ecuadorian tourist jewel, which presents various natural and cultural attractions beyond its classification as "Valley of Longevity."