Emprendimiento y comunicación una indisoluble solución en el 2020. Producción de Chocolate Bean To Bar Nativo Ecuador

Abstract

THE CERTIFICATION PROJECT "BEAN TO BAR NATIVO ECUADOR: ENTREPRENEURSHIP AND COMMUNICATION AN INDISOLUBLE SOLUTION IN 2020. Its intention is to demonstrate how the correct application of communication tools in the improvement of the conceptual image of a brand dedicated to the manufacture of chocolate. Our participation in this project focuses on the following fundamental axes: the production of a video report that relates the process of creation of the Nativo brand; expose the Bean to Bar work philosophy, which constitute the essence of the brand. Therefore, developing this project as such implies the application of all the knowledge acquired during the academic training process and allows us to promote our creativity and communication skills.