La innovación de la narrativa hipermedial para la web en el reportaje.

Abstract

The central purpose of this academic article is based on the innovation of the hypermedia narrative, seeking to identify the interactive convergence of the media within the Internet in recent years and how this transforms the narrative around web platforms of some journalistic genres such as reporting. “El Diario” was taken into account on a daily basis as an object of study for the collection of qualitative and quantitative data, achieving the construction of a comparative matrix that shows the most relevant topics when disseminating news content through the new communication technologies. Finally, it was possible to conclude that technological advances have contributed to the hyper-medial narrative and the transmedia narrative dominating, to a certain extent, the process by which the human being constructs his reality from what he looks at and from what listens, in this case, to the information that is broadcast on the digital platforms of the traditional media through the use of smart devices and computers. All this, because the mass media have been forced to migrate to the information network and cyberspace in order to compete with the new forms of communication today.