Factores que intervienen en la decisión de compra de teléfonos móviles low cost en Guayaquil

Abstract

This research shows a broad analysis of the factors involved in the purchase decision of consumers in low cost mobile phone sales establishments in the city of Guayaquil to determine the best strategies applicable to this commercial sector. In the present analysis, the descriptive level of the research was used, which showed the preferences of consumers when choosing a cell phone, in addition, the quantitative method was used for the statistical analysis of the data obtained through surveys carried out and the method qualitative by interviewing the owners, administrators and employees of establishments in the city. The results that were analyzed from the surveys and interviews were considered brands such as: Huawei, Xiaomi Realme, BLÜ and Honor, which were representative for this study. It was analyzed that consumers are highly sensitive to the benefits offered by brands and that the strategies used by establishments have a favorable impact on a positive decision in the cases of acquiring a mobile device.