Realización de un cortometraje interactivo sobre salud mental en la era digital 4.0

Abstract

This project is grounded in a theoretical approach that links multimedia design, audiovisual narrative, and mental health within the context of the Digital Era 4.0. It examines how social media influences social comparison, self-image, and the emotional well-being of young people. This theoretical framework made it possible to understand design as an ethical and social mediator capable of generating empathetic and responsible experiences in response to contemporary psychological issues. The project was developed using a research-creation approach, combining a literature review, surveys conducted with young people aged 15–17, and in-depth interviews with mental health and audiovisual professionals. This process helped guide the development of the script, visual aesthetic decisions, and the narrative structure of the audiovisual project. Additionally, the design thinking methodology was applied, prioritizing empathy with the user–spectator and the continuous validation of the interactive experience. As a result, the interactive short film Silent Algorithm was designed and produced—an audiovisual work that sensitively portrays the internal conflict of a young woman facing social media pressure, constant comparison, and the pursuit of external validation. Through interactivity, the viewer actively participates in the protagonist’s decisions, creating an immersive experience that fosters emotional identification, reflection, and awareness of mental health. The project integrates cinematic language, sound design, color psychology, and digital technology, positioning it as an innovative, educational, and socially committed proposal.