Diseño UX/UI para una aplicación que promueva la identidad gastronómica del barrio “Selva Alegre” en la parroquia de Sangolqui.

Abstract

The research analyzed the problem of the low digital visibility of the gastronomic offerings in the Selva Alegre neighborhood of the Sangolquí parish, despite their richness and variety. The study sought to develop a corporate identity and UX/UI proposal for a mobile application that promotes the local gastronomic identity, providing access to reliable information about restaurants and traditional eateries. The theoretical framework was based on User-Centered Design (UCD) and user experience, emphasizing usability, esthetics, user experience, and accessibility as factors in interactive design. The methodology used was descriptive and qualitative, conducting semi-structured interviews with owners of the neighborhood’s characteristic eateries to identify perceptions, needs, and visual criteria for the proposal. As a result, a highfidelity mobile app prototype, a style guide, a brand manual, a user manual, and the redesign of the local businesses’ visual identity were created. The results showed that a user-centered digital platform strengthens cultural identity, improves the browsing experience, and increases the visibility of local businesses, enriching local gastronomy and culture.