Estrategias de social media para la empresa lácteos El Sigseño del cantón Sígsig

Abstract

Lacteos “El Sigseño” is currently facing a significant challenge due to its limited presence on social media. This lack of digital visibility has reduced the company’s ability to compete effectively with other brands in the market. Therefore, the objective of this study is to develop a strategy that will help promote the company’s products and establish the brand as a well-known name across the country. This topic was selected in order to identify effective solutions that may help the company strengthen its position and stand out from the competition. To support this analysis, 180 local individuals were interviewed, including one manager and four employees. The information collected from these interviews identified several consumer preferences, which will guide the development of a targeted social media plan aimed at improving brand recognition and supporting business growth. The results also indicate that people today are highly engaged with social media.