Análisis de la gestión de proyectos de transformación digital en empresas del sector lácteo en la ciudad de Quito.

Abstract

This research analyzes project management in digital transformation in small, medium and large dairy companies in the Quito sector. The main objective is to analyze, investigate, identify and evaluate the impact of project management in digital transformation, as well as to provide recommendations for consequences with the implementation of digital transformation. The methodology employed combines qualitative and quantitative elements, including semistructured interviews with managers and key personnel of the respective companies and surveys focused on collecting quantitative data on the implementation of digital transformation taking into account 5 dairy companies in the Quito sector. The studies revealed that in the Quito sector there are mostly small and medium-sized companies, these companies have used some digital transformation projects to improve product quality, operational efficiency and decision making within it, highlighting several key products in each company such as yogurt and cheese. The company's motivation for the implementation of digital projects is to take advantage of technological innovation as a secondary point; they are motivated to improve operational efficiency, respond to market demand and face the competition. The impact of digital transformation in companies is notorious since all companies are in improvement. One of the main recommendations for dairy companies is to invest and implement digital transformation projects as technology advances in order to offer good quality products and higher operational efficiency, allowing small dairy companies to strengthen their position in the market and contribute to development.